Customer Relationship Management

Customer experience is critical to organisational success and in a complex world, organisations are faced with the challenges of delivering quality customer service while providing an efficient, consistent and relevant experience across multiple channels (social, digital, direct, mobile and call centres).

Delivering a first-rate customer experience

General Dynamics IT implements Customer Relationship Management (CRM) solutions that enable organisations to enhance relationships with their customers, providing high-quality performance with superior customer satisfaction, operational efficiency and cost savings. We achieve this by blending people, processes and technology to provide consistent customer touch-points, including walk-in centres, telephone, e-mail, fax, postal mail, Web, SMS, social networks and mobile applications.

General Dynamics IT is a leader in CRM integration and deployment, enabling government bodies and organisations to transform and modernise customer interactions. Through combining a collaborative approach with expertise developed over 30 years, our clients see results and customers appreciate a first-rate customer experience.

General Dynamics IT currently operates 50 customer service centres and handles nearly 500 million customer interactions per year.